Composable Commerce Masterclasses
Our masterclasses were created to give you the information you need to navigate the transition to composable commerce. Learn directly from industry experts, connect with peers facing similar challenges, and get ready to take your business to the next level— whether you’re growing, scaling, or completely transforming your retail and commerce operations.
Composable Commerce Masterclasses
Composable commerce offers brands the opportunity to go beyond what's possible today and to bring truly engaging, future-ready experiences to life. But shifting paradigms requires new ways of thinking and operating. Composable.com's Masterclasses are designed to support a transition to composable commerce. Split into three tracks—Managing Business Complexity, Structuring a Composable Architecture, and Orchestrating Customer Journeys—you can pick and choose the courses across tracks that are most relevant to you or dive in on a single track to build expertise in a specific area. Business leaders, technical practitioners, operational managers and more will be able to learn what’s involved in building, maintaining, and getting the most out of a curated headless commerce suite.
JUNE 2023
Evaluating The Total Cost Of Ownership
Total cost of ownership, or TCO, is important to understand when making the switch to a composable commerce architecture. This course will walk you through how to evaluate the TCO of a modular framework, looking at both the costs and the savings a curated headless tech stack can create. Led by industry experts from commercetools and Orium, you'll get the information you need to ensure you’re making the most of your investment.
JUNE 2023
Omnichannel Personalization: From In-store To Online And Everything In Between
Omnichannel experiences require tightly integrated customer and operations experiences. This masterclass will teach you how to create seamless journeys for your customers by leveraging data at crucial touchpoints. Experts from Bloomreach and Orium will teach you how to build highly personalized interactions—across in-store, email, web, and more—to create a unified customer experience.
JULY 2023
Deploying High-performance Headless Commerce Frontends
Frontend performance is a critical factor in customer experience — improving page load speed by just 1 second can reduce bounce rate by 11.7% and lift conversion rate by 5.6%. In composable systems, data comes from a variety of sources. How you assemble your architecture directly impacts the performance of the frontend experience. Modern approaches like streaming from the edge can enable you to deliver faster responses, giving customers an experience that moves at the speed they want. In this masterclass you’ll learn from Vercel and Orium about how to structure your headless commerce experience to optimize for frontend performance.
JULY 2023
The “Multi” Problem In Omnichannel Commerce
Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, and exploring multiple business models are just some of the complicated realities facing modern brands. Learn from the experts at Elastic Path and Orium how to build a composable commerce solution that will help you turn complexity into opportunity.
August 2023
Modernizing Frontend Experiences: A Step-function Toward Greater Composability
Frontend experience can make or break the customer journey. For many brands the idea of modernizing frontend experience is a dream too large, as they imagine the years long project of extracting their digital operations from legacy all-in-one platforms where experience and commerce functionality are tightly combined. In this masterclass you’ll learn from experts at Contentful, Netlify and Orium about how to modernize using a headless approach, decoupling your frontend experience from legacy backend systems, as a first step toward a fully composable commerce platform.
AUGUST 2023
Product Discovery: Enabling Search Outside The Box
Surfacing the right product at the right time sounds simple, but the complexity of a modern retail environment means it’s anything but. A truly standout search and discovery experience starts with accurate product and inventory data, but it requires more than just hard-coded information about the products themselves. Learn from leading Search-as-a-Service provider Algolia and integration experts at Orium about how you can build an unparalleled product discovery approach.
AUGUST 2023
The MVP Mindset: Speed Time To Value And ROI
Composable commerce is built for complexity, but you don’t have to tackle everything at once to start seeing the benefit of a modular build. Guided by BigCommerce, Bold Commerce, Contentful, and Orium this masterclass will show you how to get your solutions launched and performant in less time, so you can see the rewards of composable sooner.
September 2023
Exploring And Proving The Value Of AI
AI isn’t just media hype— it’s showing up in commerce experiences ranging from customer service to product recommendations to personalized marketing outreach. But though the use cases are seemingly endless, not all applications drive the same amount of value for your brand. Join commercetools, Constructor, Contentstack, and Orium to learn how to implement AI in ways that will bring immediate ROI to your business, helping you make the most of your modern commerce stack with leading composable technologies.
SEPTEMBER 2023
Planning the Architecture Of Your Modular DXP
Composable commerce maximizes your capabilities with a flexible, modular, fully-headless framework. This masterclass with Google Cloud, GroupBy, and Orium will teach you how to evaluate and plan your headless commerce tech stack. Create a seamlessly integrated, easily managed composable architecture that works for your brand’s needs. Leverage Orium’s Composable Commerce Reference Architecture and learn the dos and don’ts of building a scalable composable solution.
November 2023
Best Practices For Automating & Integrating a Composable Commerce Stack
Every enterprise brand has experienced commerce and customer data and events locked in disparate systems that exist in siloes, when brands consider a move to composable commerce they initially assume that a modular platform will exasperate this problem. To deliver seamless omnichannel customer journeys, the potential of data working across the enterprise must be unlocked, to align your business and customer experience in all channels - both online and offline. In this masterclass experts at Contentstack, Elastic Path, and Orium will share approaches to integrating data and automating events between best-in-class commerce technologies, breaking down silos and creating a truly omnichannel platform.
