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The Multi Problem in Omnichannel Commerce

Learn how to manage the complexity of operating in multiple geographies, handling multiple currencies, leveraging multiple brands, and exploring multiple business models from experts at Elastic Path and Orium to ensure you can make the most of your transition to composable commerce.

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About This Class

About This Class

Modern retail is complex, but a composable commerce platform can help brands navigate that complexity successfully. In this masterclass, Julie Mall, VP Global Solution Engineering at Elastic Path and Orium’s Head of Sales, Thomas Mulreid, take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and breaking down the steps to success for brands embracing a composable commerce approach.

Meet The Experts

Industry experts with the hands-on experience to help you understand the steps to a successful composable commerce implementation.

Julie Mall, VP Global Solution Engineering

Julie Mall is the Vice President of Global Solution Engineering at Elastic Path. She leads a team of pre-sales technologists that is focused on collaborating with customers and prospects to help them realize the full value of their eCommerce solutions. She started her career as a consultant with Price Waterhouse helping organizations manage the change brought on by large technology projects. This experience led her to join an eCommerce startup in Raleigh, North Carolina in 2000, and she has been in ecommerce ever since. Prior to joining Elastic Path, Julie was Director of Solution Engineering for SAP Commerce Cloud, leading a team of 15 solution engineers, supporting 45+ account executives across the East and South regions.

Thomas Mulreid, Head of Sales

Thomas Mulreid, Head of Sales at Orium, brings a deep understanding of the headless and composable commerce ecosystem and the future it unlocks for major brand transformation projects. He has been involved in 50+ projects, bringing both the technical and business-centric knowledge required to plan and execute successful composable commerce replatforms.

Other Resources

Learn more about how to create a successful composable commerce platform for your business.

Close-up black and white photo of a person using a tablet set against a hot pink background.

Elastic Path’s Organizations helps businesses with multi-store, multi-brand management and facilitates the path to tackling complexity.

Black and white photo of a finger with a shopping cart dangling off of it on a pink background.

There are three foundational building blocks of composable commerce that deliver the results digital retailers require to scale their brands: headless commerce, retail data platform engineering, and customer data activation.

Photo of a person with a credit card in one hand and a smartphone in the other, completing a purchase.

A 3-part e-book series designed to take you through the journey to composable commerce, from consideration, to implementation, to optimization. Learn the foundations of composable commerce and how to make it work for your brand.