Building Blocks of a Composable Commerce Architecture
Complex business needs require composable commerce for flexibility and adaptability.
There are three foundational building blocks of composable commerce that deliver the results digital retailers require to scale their brands: headless commerce, retail data platform engineering, and customer data activation.
Headless commerce delivers flexibility and adaptability to craft compelling experiences across channels, retail data platform engineering efficiently ties together modern and legacy retail technologies to provide operational excellence, and customer data activation creates a platform for experimentation and the ability to orchestrate retail journeys.
Headless commerce: Innovation through headless architecture
Headless commerce is the decoupling of the customer-facing front-end experiences from the back-end services. By adopting this approach, commerce businesses are able to meet consumer demands quickly and extend into areas for potential growth with ease. Customer journeys are increasingly complex, with new touchpoints emerging all the time. Headless commerce delivers flexibility and agility, allowing a brand to grow and to activate new channels to satisfy those new demands.
Headless is one of the key ingredients in a modular commerce platform architecture, enabling you to experiment and scale more efficiently while making incremental improvements in journey orchestration— crucial for staying competitive in today’s rapidly-changing market. The shift to headless is part of the foundation necessary to ensure your brand can compete in the omnichannel landscape.
Retail data platform engineering: Future-proofing retail operations
Retail data platform engineering streamlines the integration of a commerce engine with most retail data and operations technologies, giving you the flexibility required to meet rapidly changing customer expectations. A modernized retail operations system ensures you can provide seamless commerce experiences, no matter when or how your customers want to shop.
With modular technologies, businesses can choose the tools that best serve their complex operational and data requirements in order to meet customer demands. Integrating best-for-me technologies at each touchpoint efficiently communicates data across your systems, empowers employees to deliver on your brand promises, and ultimately grows customer loyalty.
Customer data activation: Orchestrating every experience
Customer data activation enables brands to transform, becoming stewards of customer experiences. With customer data activation, you can turn insights into action and use data-driven decision making to accelerate your growth. With the tools to measure and track the engagement of your customers, you can start to orchestrate consumer journeys to make the most of the moments that matter. And with access to valuable data and customer insights, marketers can nurture customer relationships through loyalty-building experiences across all touchpoints.
Moving to a curated-suite provides simplicity for business-users by providing best-in-class technologies for customer data. Users will have better quality data, and more of it, across just a few tools, informing their planning and driving better decision making.