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Illustration compairing 3 different types of architecture. The first, "front-end and back-end coupled", shows various systems (commerce, search, inventory, orders, cart, payment, catalogue, promotions, experience management, content/cms, email, PIM, OMS, CRM, execution, customer, pricing) in individual, but same coloured, bubbles, with an arrow pointing toward an icon of a desktop and mobile phone. The second image, "front-end and back-end decoupled" show commerce, experience management, search, and payment in individual, but different coloured blocks under the heading "back-end" with a bi-directional arrow pointing API, which in turn, has another bi-directional arrow pointing at front-end, with the same laptop and mobile phone icon. The third image shows various systems (commerce, experience management, search, payment, orders, content/cms, customer, cart, email, execution, inventory, catalogue, and CRM) in separate, differently coloured bubbles, with 3 separate bi-directional arrows pointing at 3 separate boxes showing "API", which in turn has 3 bi-directional arrows pointing at icons of individual surface icons (mobile, laptop, tablet, wearable, shopping, and conversation) in circles, with the heading "front-end".

Simplified architecture. From left to right: illustration of a character labled, "customer". Group of interface icons (screens, conversations, ambient, entertainment) with corresponding icons. "experience management across all devices" with composable logo "experience accelerators, data & content orchestration, usiness experience" and "data for decision making across a multi-product strategy". Group  of stack icons (CMS, conversation platform, CDP, ecommerce) with corresponding icons. Illustration of a person labled, "business users"

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