Get MACH Ready
Confidently manage the challenges of digital change and empower your team for the future of commerce with expert advice on making the move to MACH.
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About This Class
About This Class
Join Michael Scholz (commercetools), Becky Parisotto (Orium), Jasmin Guthmann (Contentstack), and MACH Alliance Ambassador Scott Canney as they discuss how to navigate the shift to a MACH-based architecture. From securing initial buy-in through to program optimization, you’ll get operational tips, methods for measuring success, and strategies for planning, launch, and post-launch.
Meet The Experts
Industry experts with the hands-on experience to help you understand the steps to a successful composable commerce implementation.
Michael Scholz, VP Product & Customer Marketing
With two decades of experience in retail & software at SAP, Hybris and Sift, Michael has been leading software development, presales, consulting, marketing & strategic alliances across the EMEA, APAC & Americas region. Prior to joining commercetools he spent 6 years in consulting, advising Fortune 50 companies such as Sysco & Ford on unified commerce strategies for both custom software developments and off-the-shelf software packages. Michael studied International Business IT, Design & an MBA at universities in Germany, the UK, Australia & Hong Kong.
Becky Parisotto, VP Retail & Commerce Platforms
Becky has over 13 years of experience in eCommerce client services and program management. She leads Orium’s Digital Programs line of business, including in-store technology, loyalty programs, and customer data activation team at Orium. Orium is focused on large-scale digital composable commerce projects for the retail space, bringing omnichannel technologies together. Key accounts that Becky works with are Harry Rosen and Princess Auto in Canada, and SiteOne Landscape and Untuckit in the USA.
Jasmin Guthmann, Head of Corporate Communication
Jasmin is a marketing trailblazer on a mission to translate complex technology into compelling stories. She currently serves as the Head of Corporate Communications at Contentstack. With more than 10 years of experience, she currently serves as Executive Board Member of the MACH Alliance, empowering brands to adopt best-of-breed enterprise technology ecosystems that provide never-before-seen business benefits. She is a fierce advocate of Women in MACH, constantly pushing the envelope on DEI (diversity, equity and inclusion) in the tech industry. She is also the host of People Changing Enterprises, the podcast for status-quo busters inside enterprises who are ready to make change happen.
Scott Canney, MACH Ambassador
Scott is a Digital Strategy & Product Leader with a proven track record of building teams to drive impactful outcomes in Fortune 500 companies (B2C & B2B). He has participated in or overseen several digital transformations applying MACH-based principles and technology, using a product-led approach to drive growth and is the co-author of the Get MACH Ready report.
Other Resources
Learn more about how to create a successful composable commerce platform for your business.
As brands scale and look for continued growth, business complexity increases. There are three questions a brand needs to ask (and answer) before investing in composable commerce to help ensure a successful digital transformation.
There are three foundational building blocks of composable commerce that deliver the results digital retailers require to scale their brands: headless commerce, retail data platform engineering, and customer data activation.
In areas from supply chain to customer touch points, retailers have come to prize tech stacks that maximize flexibility and agility. Hear how SiteOne is maximizing the benefits of a composable commerce approach.