AI for Commerce: Foundations, Aspirations, and Hype
Explore the real-world applications of AI in the digital commerce ecosystem, where it delivers proven results, and where current innovations may still be falling short.
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About This Class
About This Class
As AI shapes the future of commerce, clear guidance on its real-world potential is crucial. Join our masterclass, AI for Commerce in 2025: Foundations, Aspirations, and Hype, to explore proven AI applications, emerging innovations, and the gap between reality and hype. Industry leaders, innovators, and AI enthusiasts will discuss foundational technologies, promising applications, and what still remains aspirational.
Meet The Experts
Industry experts with the hands-on experience to help you understand the steps to a successful composable commerce implementation.
Marc Stracuzza
Marc Stracuzza is the Director of Product Strategy at commercetools, with 20+ years of product experience. He joined commercetools in 2020 as a Product Manager and holds a Bachelor of Science in Computer Engineering. Marc is a dynamic speaker and thought leader, known for his expertise in product strategy and innovation.
Jason Cottrell
Jason Cottrell is the CEO & Founder of Orium, the leading composable commerce consultancy and system integrator in the Americas. He works closely with clients and partners to ensure business goals and customer needs are being met, leading the Orium team through ambitious transformation programs at the intersection of commerce, composability, and customer data.
Vikas Jha
Vikas Jha is the VP of Engineering for Conversational Commerce at Bloomreach. Prior to his current role, Vikas founded Radiance Commerce, a pioneer in the area of Conversational Commerce, which was acquired by Bloomreach. Before Radiance, Vikas held leadership positions at Google, Teracent (acquired by Google), and Inktomi (acquired by Yahoo!).
Agnes Schliebitz-Ponthus
Agnes Schliebitz is a technology leader specializing in data and AI-driven innovation in order management. As SVP of Strategic Advisory and Product Strategy at Fluent Commerce, she drives the company’s evolution by aligning engineering solutions with actionable data insights, collaborating with peers, partners, and industry experts to shape a Data+AI-driven future for distributed order management.
Christine Masters
Christine is a Senior Product Manager at Contentstack with more than 25 years of experience in digital product development. As a Certified Scrum Product Owner with an obsession for AI, she loves using technology to solve day-to-day challenges for users. She recently led the launch of Contentstack's Automate and AI products.
Other Resources
Learn more about how to create a successful composable commerce platform for your business.
Build experiences with AI solutions to empower decision-making, streamline operations, enhance customer engagement, and secure your competitive edge.
How the rise of headless architecture, robust data integration, and generative AI are reshaping digital commerce.
Cut through the AI noise and focus on consequential AI to find the solutions that will actually help you create value for your business and drive outcomes.