Brian Walker, Chief Strategy Officer at Bloomreach, Amy Cannon, Client Partner at Orium, and Tiiu Vaartnou, Senior Digital Analytics & Optimization Specialist at Orium, discuss what goes into a truly successful omnichannel personalization strategy. Explore the building blocks of personalization across channels and touchpoints, with real-world examples of how to apply a customer-centric lens to drive business outcomes for your brand.
Industry experts with the hands-on experience to help you understand the steps to a successful composable commerce implementation.
Brian is a veteran strategy and marketing leader focused on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the marketplace — from practitioner to analyst to consultant to vendor — giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth. Prior to joining Bloomreach, Brian was Chief Strategy Officer at Amplience, Managing Director, Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, and led commerce technology research at Forrester Research.
Amy has worked as a Client Partner at Orium for the last 3 years, supporting retailers to help them achieve their digital commerce goals. She has a customer-centric vision and is always considering the why of digital strategy, focusing on achieved value for both purchasing customers and retailers. She has led an array of omnichannel commerce projects across industries, including builds for websites, mobile applications, and leveraging analytics and customer data to activate, engage, and personalize customers' digital experiences.
Tiiu leads the Experimentation, Personalization, and CRO programs at Orium and has over a decade of retail, e-commerce and analytics experience. Tiiu's approach in building personalization programs puts customers at the center of every decision by prioritizing data-informed and scalable strategies to help retailers continually serve their customers the best experience possible while maximizing ROI on their tech stack.
“Some might talk about omnichannel from just a purely marketing standpoint, but I really think it’s every channel you’re communicating and serving customers through… And personalization is really about delivering a contextual, relevant experience to that customer that is also consistent across all those interactions. That’s a high bar, but really that’s where we need to push the thinking and the terminology. It’s not just product recommendations. It’s really about how to serve the customer more effectively.”
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