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Webinar at a Glance: From Monolith to Microservices

Retail brands are innovating the customer journey — learn how.

Customer engagement has evolved to span multiple touchpoints including online, in-store, social, app, metaverse, and beyond. The fact that these interactions are dynamic and simultaneous means that customer journeys can’t be mapped out on the same linear patterns used before. To address this monumental change, more businesses are choosing to curate their own commerce suites around best-in-class tech.

In May 2022, Myplanet CEO Jason Cottrell hosted an interactive webinar on the future of digital retail technology. Joined by commercetools CSO Kelly Goetsch and a Senior Analyst at Forrester, Joe Cicman, the experts shared key insights and recommendations for brands looking to innovate their commerce platform and create memorable customer experiences.

What follows is a summary of the webinar, but don’t forget to get your on-demand webinar access for more detailed insights.

Brands Need to Up the Ante

Monoliths, or all-in-one commerce platforms, are struggling to meet the needs of modern brands in satisfying the increasing expectations of their customers. These expectations are often set by standards outside of retail, as advances in technology have a cascade of effects across industries. With increased customer presence across devices, platforms, and channels, the reality is that customers are more connected than ever before, driving demand for frictionless omniretail experiences.

In the webinar, the experts explore the shortcomings of monoliths—like their inflexibility and complex scaling—and propose that a microservices approach can help brands step up their game, not only alleviating these limitations, but also elevating their customer experience. This approach empowers businesses with new digital capabilities that can help them remain agile and responsive even during uncertainty.

Brands Need to Embrace New Paradigms and Technologies

Many key tech players in the retail commerce industry have opted to specialize in certain commerce functions rather than providing catch-all solutions for their customers. This shift in focus has greatly impacted retail brands, providing them the opportunity to assemble their own platform composed of discrete solutions offered by different vendors.

The experts discuss this paradigm shift, looking at how modular architectures can help businesses embrace their ever-increasing complexity and sophistication through MACH principles, as well as a blend of commerce platform customization and composition. They also urge tech executives to rise to the challenge of flexing new digital capabilities to become stewards of experience architectures.

Adapting to Change Is Like Learning to Ride a Bike

The idea of a commerce replatform is, unsurprisingly, a daunting one. Fortunately, Cicman, Goetsch, and Cottrell suggest that businesses don’t have to (and shouldn’t) jump in head-first. When it comes to digital innovation, the experts discuss several key topics, like how to choose appropriate solutions vendors for your needs, how to get buy-in from C-Suite executives, and how to start a gradual replacement of legacy technologies.

In the words of Joe Cicman, “Work on your game, work on your skills, and remember that you’ve gone through big changes before—it’s just like riding a bike.” This insightful and hopeful sentiment acknowledges the inherent challenges of digital innovation and stresses the importance and value of committed, diligent practice.

The experts discuss this paradigm shift, looking at how modular architectures can help businesses embrace their ever-increasing complexity and sophistication through MACH principles, as well as a blend of commerce platform customization and composition. They also urge tech executives to rise to the challenge of flexing new digital capabilities to become stewards of experience architectures.

If you missed the webinar, don’t sweat it!

Access the webinar to learn how curated commerce suites can help you orchestrate meaningful journeys for your omniretail brand using best-for-me technology architectures.

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