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Natalija "Nat" Pavic

Product Marketing Leader, Salesforce

Natalija "Nat" Pavic is a Product Marketing Leader at Salesforce responsible for Alliances Strategy. She has been in the industry for over 17 years having held a variety of positions in product, sales, solutions, strategy, and marketing. She is also the founder and host of the Salesforce Commerce Cloud Innovations Podcast which can be found on every major podcast outlet. Nat holds a patent for generative promotions at Salesforce and is passionate about innovation in eCommerce.

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Everett Zufelt

Vice President, Product & Partnerships, Orium

As VP of Product & Partnerships at Orium, Everett leverages his extensive technical background and over a decade of experience in headless and composable commerce to lead the development of Orium’s offerings. He guides the go-to-market strategy and supports his teams in crafting solutions that enhance the digital capabilities and operational efficiency of scaling commerce brands.