From Chaos to Control: Making Multi-Realm & Multi-Site Salesforce B2C Manageable
Stop wasting time on duplicate work. Streamline search, content, and personalization across all your sites.
Let’s start with a fact: You’re not running one ecommerce site, you’re managing several. Different brands, different regions, different product lines… and if that weren’t complex enough, they don’t even live in the same Salesforce B2C realm.
Every time you want to update a promotion, tweak site content, or optimize search results, you’re logging into multiple backends, duplicating work, and battling inconsistent customer experiences. What should be simple—personalizing content, launching new campaigns, ensuring seamless product discovery—becomes a never-ending operational headache.
Instead of focusing on creative, high-value experiences, business users are stuck managing complexity. But it doesn’t have to be this way. With the right approach, you can manage multiple realms and sites as if they were one, freeing up time to focus on what actually matters: delivering engaging, high-value customer experiences.
The Daily Struggles of Multi-Realm & Multi-Site Management
Managing multiple Salesforce B2C realms and sites comes with daily frustrations that limit efficiency and creativity. Some of the most common challenges:
- Juggling multiple logins, disconnected workflows, and duplicated effort just to keep promotions and content in sync
- Struggling with inconsistent product search and discovery across sites, frustrating customers and business teams alike
- Constantly copying and pasting content across different storefronts, wasting time on manual updates
- Relying on IT or technical teams to make even small site changes, slowing down innovation
- Running promotions that don’t sync properly, leading to customer confusion and lost revenue
The result? Business users spend more time managing the system than they do creating better digital experiences.
But there is a path to breaking free from these limitations.
The Path Forward: Unlocking Business Agility with Composability
The path to breaking free from these limitations is laid out in Orium’s playbook, Unlocking the Potential of Salesforce B2C Commerce. It guides you through how to move beyond rigid, disconnected storefronts to create a scalable, flexible digital experience that empowers business users, and it starts with introducing modern commerce solutions into your platform.
Traditional Salesforce B2C setups force business users to work within rigid, hard-to-manage systems that slow them down. A composable approach, where key functions like content management, personalization, and search are decoupled from the storefront, gives business users the flexibility to make changes quickly and efficiently.
By moving toward modular commerce solutions, companies can:
- Eliminate unnecessary complexity and reduce operational overhead
- Empower business users to manage experiences without IT bottlenecks
- Streamline content, search, and promotions across multiple realms and sites
- Deliver a more agile and personalized customer experience
How Embracing Composability Helps Business Users Escape the Complexity Trap
By taking the more agile approach modular tools offer, business teams can streamline operations and free up time for creativity instead of wrestling with backend complexity. And it doesn’t require switching off your Salesforce platform. Here’s how to make multi-realm and multi-site management easier:
Unified Search & Product Discovery
Instead of dealing with fragmented catalogs and inconsistent search results, a centralized product discovery solution ensures customers can find the right products across all sites. This eliminates the need for manual adjustments and ensures a consistent shopping experience.
Headless CMS for Content & Promotions
Business users should be able to manage content and promotions once and deploy them everywhere without duplicate work. A headless CMS enables centralized content management, allowing updates to be made across multiple sites from a single interface. No more logging into multiple backends just to change a banner or update a campaign.
Explore the three key approaches to managing content in Salesforce Commerce Cloud—ranging from out-of-the-box solutions to fully headless architectures. This infographic breaks down the pros, cons, and ideal use cases for each approach. Click to download and view the full details!
Decoupled and Headless Frontend
Traditional Salesforce storefronts often require IT support for even minor changes. A decoupled, headless frontend gives business teams more control over site updates, personalization, and content delivery. This means faster campaign rollouts, easier customization, and less reliance on technical teams.
Personalization That Works Everywhere
Many companies struggle to deliver personalized experiences across multiple realms and sites. A modular personalization engine ensures that customer data and targeted content remain consistent, regardless of which site a customer visits. This allows business users to create engaging experiences without technical limitations.
Automated Workflows & Syncing
Managing promotions, inventory, and customer data manually across multiple sites is inefficient and error-prone. Automated syncing and workflows reduce manual work by keeping everything updated in real-time. This ensures consistency across realms while freeing up business teams to focus on strategy and execution.
Managing multiple Salesforce B2C realms and sites doesn’t have to be a constant struggle. With the right tools and approach, business users can shift their focus away from system maintenance and back to what really matters—building better customer experiences.
Everett Zufelt
VP, Strategic Partnerships & Emerging Technology, Orium
As VP Strategic Partnerships & Emerging Technology at Orium, Everett leverages his extensive technical background and over a decade of experience in headless and composable commerce to lead the development of Orium’s offerings. He guides the go-to-market strategy and supports his teams in crafting solutions that enhance the digital capabilities and operational efficiency of scaling commerce brands.