Orium Launches Humans + Agents eBook, a Guide to the Next Era of Enterprise Commerce

TORONTO, ON – April 22, 2025 — Orium, the premier specialist in adaptive commerce solutions, has released its latest eBook, Humans + Agents: Rethinking Enterprise Commerce in the Age of AI Collaboration. Written for enterprise leaders navigating the shift to hybrid human–agent interactions, this resource guide offers a practical roadmap for building intelligent, composable experiences geared for the next horizon of commerce.

While many conversations around AI focus on the future, Humans + Agents makes one thing clear: the future is already here. From boardrooms to browsers, AI agents are already integrated into the way modern work gets done, and increasingly they’ll act on behalf of customers in purchasing decisions. Organizations ready to go beyond basic automations to build new, collaborative ways of working with those agents will gain a lasting advantage, both operationally and on the customer experience end.

“Agentic transformation isn’t about replacing people with AI. It’s about reimagining how work happens when humans and agents collaborate in real time, and how experiences shift when they serve agent audiences,” said Jason Cottrell, CEO of Orium. “This book is designed to help brands navigate that shift: what to look for, how to start, and what’s required to scale.”

The eBook explores how enterprise commerce teams can:

• Move beyond automation to true AI collaboration
• Reimagine workflows for consumers, operators, and delivery teams
• Start small and scale intentionally with agentic transformation roadmaps
• Realize real business value across performance, experience, and operations
• Build adaptive systems with responsible governance and future-proof innovation

Designed for enterprise leaders in digital commerce, operations, product, and technology, Humans + Agents offers both a strategic worldview and actionable guidance. It reflects Orium’s deep commitment to helping businesses confidently embrace the ongoing evolution of the commerce space with composable architectures, ensuring they can thrive in a future shaped by hybrid human–agent collaboration.

The full eBook is available for free here.