Vendors like Adobe and Sitecore have long dominated the DXP space, but their full-suite platforms come with significant drawbacks, especially as digital experience management has become more complex:

High Costs & Rigid Licensing: Enterprises pay for bundled capabilities they may not need, with ongoing maintenance adding to the expense.
Slow Innovation & Vendor Lock-In: Businesses struggle to adapt quickly to market changes as they wait for a single vendor’s updates, while integrating best-in-class solutions from other providers can be a technical and contractual headache.
Integration Challenges: Custom development and workarounds are required to connect best-of-breed solutions for CMS, search, personalization, and analytics with traditional DXPs, limiting flexibility.