Lay the groundwork for AI-powered commerce that’s flexible, secure, and built to last.
The agent gold rush is on.
A flood of micro-agents—specialized, task-driven AI workers—now promise to compose orders, answer support tickets, optimize merchandising, and even negotiate carrier rates in real time.
Their appeal is obvious: instant expertise delivered by API call, paid for only when used. Yet for every breakthrough, a dozen vendor roadmaps shift, pricing models spike, or new regulatory questions appear. Firms that bolt agents onto brittle commerce stacks find themselves rewriting integrations just as quickly as they deploy them. Winning enterprises flip the script.
Instead of chasing every new bot, they invest in four unshakeable foundations that enable agents to plug in and out with minimal rework:
Lay these cornerstones once, and every new generation of OpenAI, Google Gemini, or in-house GenAI becomes a hot-swappable component rather than a six-month re-platform. And that’s important, because the pace of change isn’t easing up anytime soon.
The shift from monolithic SaaS to task-specific agents mirrors the unbundling of software we saw en masse a decade ago. But AI accelerates the cycle: new models release monthly, and open-source variants improve weekly (sometimes even daily). The major tech ecosystems— Facebook, Google, Amazon, etc.—are launching innovative new consumer experiences which assist or fully complete the purchasing process at a rate that can be hard to even track, let alone implement.
With a breakneck baseline like that, enterprises that hard-wire vendor-specific SDKs or bake model names into business logic face endless refactors. Building from a foundation-first stance acknowledges that velocity is the norm, and allows organizations to create interfaces that anticipate churn rather than resist it.
Let’s take a look at what “foundation-first” means in action.
Foundation #1 – Prepare & Orchestrate Core Commerce APIs
A purchasing agent can’t assemble a compliant order without access to real-time services like discount logic, tax calculations, and inventory availability. If those live inside a legacy ERP and are only accessible through batch files, that’s a problem. And a sign you need to modernize.
Start by treating these core services as first-class products— designed for real-time access and built to serve both humans and agents:
Each capability should be exposed through stateless, versioned APIs. Then, use an orchestration layer to compose those APIs into flows that reflect actual business use cases—like dynamic pricing, order validation, or inventory reservation.
These orchestrated flows should be made available as tools via a Model Context Protocol (MCP), or represented as specialized agents responsible for their specific domains. Any general-purpose agent can call those tools or collaborate with those agents to achieve higher-order goals—like building a draft order—without needing to manage the underlying logic.
Your commerce vendor or internal platform team should own and maintain these tools and specialized agents. The agents simply use them to get work done.
Foundation #2 – Build a Unified Knowledge Graph & Vector Search Layer
Agents don’t just transact, they reason. A support copilot retrieving warranty terms or a sales chatbot matching accessories to a laptop needs semantically rich context. That context isn’t buried in a single system—it’s spread across the business. So you need a way to unify and expose it.
Enter: the enterprise knowledge graph, mapping customers, products, content, and transactions into linked entities. Pair it with vector search, and agents can ask questions in natural language:
Projects like Microsoft’s NLWeb will help further organize and expose this data to agents. However, it’s crucial to structure your public and private data properly so these systems can operate at peak performance.
Make both public and private knowledge accessible through permissioned APIs, so every agent—whether it’s a marketplace listing optimizer or an internal fraud detector—draws from the same trusted source of truth. Set policies like data masking, retention limits, and compliance rules at the system level, so you don’t have to rebuild them for every new agent. One set of rules, enforced everywhere.
Foundation #3 – Composable Orchestration & Governance
When multiple agents touch a single order—pricing, fraud detection, fulfillment, customer updates—coordination is mandatory. Event-driven workflow engines (like Temporal or AWS Step Functions) provide stateful choreography without entangling business logic. Layer on governance services to ensure you keep everything safe, measurable, and compliant:
To make this work at scale, design for hot-plug agents—ones that can be swapped in and out easily. Each agent registers what it can do (intent schema), when it's sure (confidence thresholds), and when to escalate (escalation paths). The orchestrator picks the right agent for the job, hands off the task, and steps in if confidence drops—logging every decision so the system keeps getting smarter.
How do you ensure agents don’t accidentally order 20,000 units of a SKU or issue $1 million in erroneous customer financing? Financial platform products from providers like Stripe or Adyen can help by delivering treasury and financial controls to govern agent transactions. These solutions enable you to define clear financial limits that agents must operate within. Emerging specialty vendors like Payman are also addressing this need, offering additional layers of protection and oversight.
Building with these foundational elements means setting your business up to adapt and evolve at whatever timeline you need.
Setting up the systems themselves is one thing, but what about the agreements and policies that govern those systems? If change is constant, what does that mean for ongoing management of agents.
The answer is contracts must keep pace with models that double in size every six months, and the way to do that is to borrow from cloud-native playbooks:
Embed these guardrails early, and procurement becomes a strategic throttle rather than a compliance bottleneck. (Pro tip: Consider the role of your preferred cloud hyperscaler in streamlining this process, as more and more vendors are now available through the Google and AWS marketplaces.)
With the procurement and security guardrails in place, and the foundations for setting agentic systems firmly set, it can be easy to get over-enthusiastic and want to approach everything with a “Let’s agent-ize it!” mindset. But it’s important to remember: not every shiny demo warrants production rollout.
Prioritize projects that:
Typical first wins include checkout copilots (up-sell with loyalty offers), more autonomous customer service with access to real tools that can resolve customer issues, returns bots (triage reasons, auto-approve low-risk refunds), and inventory QA agents (flag anomalies between ERP and storefront in real time).
Agent innovation will outpace any single vendor’s roadmap, but not the foundations you lay beneath them. By productizing and preparing commerce APIs, centralizing knowledge, and enforcing orchestration and governance, digital leaders transform AI volatility into modular flexibility. The result: faster time-to-value when a breakthrough model lands, and far less regret when the next hype cycle fades.
Next step: Audit your commerce stack against the four pillars. Where APIs or knowledge links are missing, treat the gap as a blocker—not a backlog item. Stand firm on foundation, and every future agent becomes plug-and-play.
Jason Cottrell
Founder and CEO, Orium
Jason Cottrell is the CEO & Founder of Orium, the leading composable commerce consultancy and system integrator in the Americas. He works closely with clients and partners to ensure business goals and customer needs are being met, leading the Orium team through ambitious transformation programs at the intersection of commerce, composability, and customer data.