Customer profile management

An order management system should consume customer data from other systems, such as a customer relationship management (CRM) and loyalty solutions, so it can be used to better service the customer. Fluent Order Management provides the flexibility to support this through:

New customer attributes - create an unlimited number of custom attributes against the customer record
Personalized availability - use customer attributes like location or loyalty status in availability logic to show personalized product availability on the PDP and in checkout
Personalized fulfillment - use customer attributes in fulfillment logic to personalize the fulfillment process