MACH Alliance Brings Flagship MACH X Event to Toronto, Helping Attendees Build Their Agentic Advantage
With fully composable organizations 6X more likely to achieve measurable AI results, MACH X is where enterprise leaders come to build agentic programs that actually deliver value
TORONTO – March 26, 2026 – The MACH Alliance, the global authority on open, composable, and connected enterprise architecture, today announced key details for its flagship North America event, MACH X: Toronto, which takes place April 28 – 29 at The Design Exchange, downtown Toronto. Registration is now open. MACH X: Toronto is a curated event for senior practitioners and business leaders at enterprise brands, specifically directors, VPs, and C-suite across technology, AI, data, product, commerce, and marketing leadership.
As enterprises navigate both economic headwinds and breakthrough AI capabilities, fully composable organizations are 6X more likely to achieve measurable AI results, according to the Alliance’s latest Enterprise Technology Report.
MACH X: Toronto is where practitioners and technology leaders gather to cut through the noise and learn how to build open, composable and connected ecosystems. The two-day event features real stories in an intimate atmosphere from enterprise businesses that are actively building agentic programs. Attendees will learn how to move beyond experimentation by setting clear metrics, focusing on high-impact use cases and building open, future-ready architectures. With brand-side practitioners at its core, the event strictly limits vendor attendance to senior representatives from MACH-certified member companies, so the conversation stays focused on real enterprise challenges rather than sales pitches.
“Enterprise businesses are actively deploying AI ecosystems. The Alliance has built MACH X into a curated, intimate experience at which attendees listen, interact and engage with the future, which exists right now,” said Jason Cottrell, president, MACH Alliance. “This is not a general technology conference. It’s for decision-makers actively shaping the architecture, strategy and teams that will define how AI gets done in the real world.”
Hear From the Enterprises Building the Agentic Advantage
Now in their fifth year of programming and spanning North America and Europe, the Alliance’s flagship MACH events have become renowned for their interactive sessions and keynote speakers featuring authentic stories from a wide-range of sectors. This year includes:
- Corby Fine, VP marketing and performance, IGM Financial: “Hard Metrics, Not Hype: How IGM Is Embedding AI Across Every Function.”
- Steve Tannock, VP engineering, TELUS Digital: “Shipping in a Day: TELUS's Generative AI Journey and What Comes Next.”
- Ramzi Rahbani, chief product officer, FortNine; Edward Wong, global digital asset & system manager, Arc'teryx; Alexia Borchgrevink, senior product manager, IPSY: “AI-Guided Selling: What Discovery Looks Like at 1.5M SKUs.”
Additional speakers include representatives from Aldo Group, Canadian Tire Corporation, Holt Renfrew, JCPenney, Profound, NBA, Tapestry, Wegmans, and more. Beyond the keynote sessions, MACH X: Toronto features two focused days of programming filled with deep dives on agentic use cases, data strategy and experience architecture, real-world stories from brands actively leveraging AI-powered solutions, and curated networking with C-suite peers and fellow enterprise practitioners.
MACH X: Toronto will be split across four focus areas, ensuring that everyone, no matter where they sit within the enterprise, leaves with tangible learnings for their agentic journey.
2026 MACH Impact Awards
Concluding the event’s first day, the MACH Alliance will host the 2026 MACH Impact Awards ceremony, a special annual event that celebrates real progress from enterprise organizations in building open, composable and connected ecosystems.
Rather than fixed category winners, the 2026 MACH Impact Awards will celebrate a cohort of standout projects, solutions and individuals selected by an independent panel of judges based on real-world impact and outcomes. Previous winners include Sephora, Mars and Wendy’s.
MACH X: Toronto is made possible by our headline sponsors: Google Cloud, Valtech and Voucherify.
Places are limited and filling quickly. Senior practitioners at enterprise brands are encouraged to secure their seat now at www.machalliance.org/events/mach-x-2026.
About MACH Alliance
The MACH Alliance is the global, vendor-neutral industry body setting the standards for open, composable, and connected enterprise technology. More than a standards organization, it's a movement, equipping technology leaders with certifications, research, and peer guidance to build architectures they own and can evolve.
Founded in 2020, the Alliance has established the trusted framework for enterprise technology transformation, and is now leading the development of one of the world's first Agent Ecosystems: an open, interoperable environment where specialized AI agents from different vendors work together through vendor-neutral standards.
A growing community of 100+ member companies and 80+ enterprise ambassadors, including technology vendors, system integrators, and leading global brands, driving enterprise technology transformation at scale.
Learn more at machalliance.org or LinkedIn.