Unlock Innovative Customer Experiences
The way customers shop and interact with brands has evolved, but many retailers' commerce suites haven't caught up. Cross-channel engagement is dynamic and simultaneous; it can't be mapped on the same linear customer journey patterns used previously.
Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies.
Jason Cottrell is CEO and Founder of Myplanet, specializing in headless commerce, customer data, and retail data platforms.
Kelly Goetsch is Chief Strategy Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives.
Customers Expect More From Your Digital Experiences
Learn how curated commerce suites built around best-in-class technologies, like commercetools, can help orchestrate innovative digital experiences to meet this new wave of buying behavior—reaching customers how and when they want to be served. During this roundtable discussion, guest speaker Joe Cicman from Forrester will share insights on different ways customers navigate the buying journey through a combination of online, in-store, app, social, and other digital touchpoints. Plus, experts from commercetools and Myplanet will offer real-world insights into journey orchestration and the benefits of “best-for-me” technology architectures for omniretail brands.