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On-Demand Webinar

Customers Expect More From Your Digital Experiences

Featuring Forrester

In this on-demand webinar, learn how curated commerce suites built around best-in-class technologies, like commercetools, can help orchestrate innovative digital experiences to meet this new wave of buying behavior—reaching customers how and when they want to be served.

Featured Speakers

photo of Joe Cicman

Senior Analyst, Forrester

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Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies.

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photo of Jason Cottrell

CEO & Founder, Myplanet

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Jason Cottrell is CEO and Founder of Myplanet, specializing in headless commerce, customer data, and retail data platforms.

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photo of Kelly Goetsch

CSO, commercetools

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Kelly Goetsch is Chief Strategy Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives.

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Unlock Innovative Customer Experiences

The way customers shop and interact with brands has evolved, but many retailers' commerce suites haven't caught up. Cross-channel engagement is dynamic and simultaneous; it can't be mapped on the same linear customer journey patterns used previously. During this roundtable discussion, guest speaker Joe Cicman from Forrester will share insights on different ways customers navigate the buying journey through a combination of online, in-store, app, social, and other digital touchpoints. Plus, experts from commercetools and Myplanet will offer real-world insights into journey orchestration and the benefits of “best-for-me” technology architectures for omniretail brands.

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