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Next Generation Experiences: Omniretail Accelerator™ for commercetools

commercetools

Create next generation retail opportunities today. Remove the technical limitations from your brand, add new touchpoints, introduce new business models, and execute your roadmap quickly and without compromise by using the omnichannel retail accelerator for commercetools.

Mobile phone centered in the scren with a product "add to order" display. Behind to either side are the same website with alternating Google pay and Apple pay overlays.
Mobile phone centered in the scren with a product "add to order" display. Behind to either side are the same website with alternating Google pay and Apple pay overlays.

Get Started with commercetools

Excite your teams with technology that drives the experiences your customers love.

Our mission is to challenge and change how enterprises build commerce experiences. With the Omniretail Accelerator from Myplanet, retailers can more easily deliver upon next generation retail opportunities at scale.

Kelly Goetsch, Chief Product Officer commercetools, Inc.

Limitless Opportunities

Limitless Opportunities

Engineered for Multi

Scaling brands face complexities that challenge the boundaries of monolith commerce suites. If your brand is facing growing business intricacies, consider a move to a composable commerce architecture to enable the flexibility and agility required to accelerate change.

Complexity of Scale

Designed from the ground up to make it easier for omnichannel retailers to benefit from the complexities of scale, the Omniretail Accelerator for commercetools lets brands lean into complexity and realize all the possibilities of meeting customers where they shop.

Built for Complex Businesses

Successful retail brands built their businesses by leveraging multis: multi- location, storefront, channel, system, etc. While necessary for scaling, it can add complexity that must be managed on a daily basis. The Omniretail Accelerator for commercetools helps brands manage multis efficiently, and enables them to best serve their customers.

In 2020...digital efforts resulted in a 300% increase in e-commerce sales over 2019, a trend that has continued in 2021.

Profile photograph of Trinh Tham. CMO, Harry Rosen

Trinh Tham

CMO, Harry Rosen

case study

Best-in-class customer experiences

Connecting clients, employees, and systems management in one comprehensive platform with Myplanet’s Composable.com™ Accelerator for Harry Rosen.

Read the case study

The Multi Problem

Business leaders need to manage complexity across the different aspects of their brand. This graphic examines the ways in which complexity persists throughout the business, compounding at every step and making decisions more and more difficult.

  • Educate

    Educate is how a brand talks to its customers. It represents the outbound communication activities.

  • Inspire

  • Transact

  • Optimize

  • Monetize

Educate

Educate is how a brand talks to its customers. It represents the outbound communication activities.

Inspire

The physical manifestation of a brand makes up Inspire. It represents the activities that generate revenue, and the organizational characteristics of the brand

Transact

Transact is how consumers buy products and services from brands, and the various activities that occur.

Optimize

During Optimize, brands get the products or services from Iinspire into the hands of the consumers they're speaking to during education.

Monetize

The ways in which a brand makes money occurs in Monetize.

In the last two decades, brands have had to move from operating one website in parallel to their in-store experience, to an almost uncountable number of channels, interfaces, and interactions. This disruption to the standard ways of doing business has led brands to experience what we call the 'multi' effect.

A brand operating in multiple countries will have to manage multi-catalogs, multi-region-specific-skus, multi-fulfilment centers, multi-tax rules relating to each of those skus and catalogs, etc. If this brand also operates under several banners, then all of those multis become multiplied in their complexity.

The good news for brands dealing with the problems of complexity—and the inevitable multis that come with it—is that help is available. A composable architecture provides brands greater flexibility, allowing them to experiment and innovate in ways that seem impossible with fixed, monolithic technology stacks.

Download Our Infographic on Multi

Engineered for multi

Expand your transformation past the web to all of the channels where customers engage your brand with commercetools, a leading commerce platform built on modern MACH principles.

Simplified decision process

Simplify the technology curation process with comprehensive playbooks in commerce, data activation, and retail operations.

Foundations for speed

Assembling the suite doesn't have to take months of engineering. Accelerate time-to-value while building custom where it counts with out-of-the-box foundations.

Incremental approach to value

An incremental approach to delivery guarantees fast time-to-value whether you’re starting with a new or existing locale, banner, in-store experience, or product line.

Proven and performant

Benefit from past experience curating complex commerce suites for retail brands looking to scale their business.

A Whole Solution

Commerce technologies are central to a whole omniretail solution. With the right set of technical tools, brands can achieve any goal. We believe omniretail foundations start with great experiences, paired with the components necessary to measure the success of any initiative.

Simple architecture drawing made up of circles with arrows pointing from cricle to circle. The central node to the diagram is commerce, with arrows pointing to experience via content and search. A bi-directional arrow also connects commerce to experience. Experience also points back to commerce via payment into back office. Marketplace points to commerce as well. Outside of the main architecture group is data capture, data analysis, and journey orchesteration, collectively pointing at the rest of the diagram as a whole. Each node has a corresponding icon, with the exception of commerce which contains the commercetools logo.

Want full control over differentiating brand experiences without needing to assemble digital journeys from scratch?

Learn more about our Composable.com™ Accelerator.

From online to in-store, the Omniretail Accelerator for commercetools gives you the best that commercetools has to offer. Incorporating all the foundational building blocks required to accelerate next generation retail.

  • Experience management

    Combining commercetools integrations with leading experience management tools like Frontastic, Amplience, and Contentful, experience management is easier than ever— and doesn't require development help.

  • Search and discovery

  • Retail ready

Screenshot of Frontastic interface featureing a mobile website ecommerce build.

Experience management

Combining commercetools integrations with leading experience management tools like Frontastic, Amplience, and Contentful, experience management is easier than ever— and doesn't require development help.

3 screenshots from mobile website showing stages in search from autocomplete to product suggestions

Search and discovery

Using the product data in the commercetools engine with best-in-class technologies like Algolia, Constructor.io, and Dynamic Yield integrated right out of the box, makes it even easier to get the right products in front of your customers, in the right channel, at the right time.

Woman in a clothing retail store working on an iPad near a rack of clothes

Retail ready

Building an experience that connects your online channels to retail by including in-store advisor purchasing, contactless mobile payments, conversational commerce, and more, to get your business up and running quickly.

We made a firm decision to go digital. Myplanet helped us transition to composable, master our consumer data, and craft an experience that fits the Coravin brand.

Profile photograph of Chris Ladd. CEO, Coravin

Chris Ladd

CEO, Coravin

Accelerate your omniretail possibilities with commercetools

A curated suite centered around commercetools allows you to dream big, build your brand, and meet future needs. See the benefits through our demo.

Request a demo

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