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The way customers shop and interact with brands has evolved, but many retailers' commerce suites haven't caught up. Cross-channel engagement is dynamic and simultaneous; it can't be mapped on the same linear customer journey patterns used previously. During this roundtable discussion, guest speaker Joe Cicman from Forrester will share insights on different ways customers navigate the buying journey through a combination of online, in-store, app, social, and other digital touchpoints. Plus, experts from commercetools and Orium will offer real-world insights into journey orchestration and the benefits of “best-for-me” technology architectures for omniretail brands.

Unlock Innovative Customer Experiences

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Learn how curated commerce suites built around best-in-class technologies, like commercetools, can help orchestrate innovative digital experiences to meet this new wave of buying behavior.

Omniretail Opportunities: Exceeding Customer Expectations Through Seamless Digital Brand Experiences

Forrester Webinar ON-DEMAND MP + CT: Omniretail Opportunities